“We, as club managers, need to engage them with top hospitality, high-end services, and excellent performance.
Fanatical football fans professional#
“The fans come to the stadiums for the experience and emotions,” says sports industry and consulting professional Alexey Kirichek. “Fan engagement has never been more important for leading football clubs whose support now ranges far beyond their immediate locale, with numbers reaching into the hundreds of millions - and presenting a significant commercial opportunity,” explains WARC. It’s also critical for sports club sustainability and a catalyst for growth. Other factors in fan engagement include establishing a strong brand and narrative for the club, creating emotional connections and compelling content - and the distribution infrastructure to make sure it reaches its target audience.įan engagement isn’t just an interesting phenomenon. “There is more content than ever to keep fans entertained, but more recently, we’ve seen a new form of interaction emerge, which is placing fans (and their opinions) at the epicentre of the game,” Medium notes. These include hosting fans, connecting fans, enhancing the live experience, and bringing fans closer to the live action.Īnother factor in fan engagement? Social media. Sports brand fans also value tradition and stability.Īccording to Other Media, meanwhile, “360 degree” fan engagement takes place in four key areas: match days, non-match days, on-site and off-site.
Fanatical football fans driver#
(In fact, arguably bad results and adversity bond fans together and make them even more passionate.) So what else factors in?Īfter looking into how sports fans relate to their teams, Gensler concluded that a great game-day stadium experience is a primary driver of fan engagement. And while victory is certainly important, it’s far from the only thing that matters. When we think about fan engagement, winning may come first to mind. Wherever you go in the world, you’ll find football - and people who care about it dearly.
Football fans are the most dedicated, crazy-heads and lovers of the game that the sporting world has witnessed,” explains Playo. “If you have got the best fans in the world, you have one of the greatest assets you can ever own. And it would be nothing without its fans. Let’s take an in-depth look at this issue and what future football industry leaders should know about it.įootball is widely regarded as the most popular sport in the world. If you’re thinking of a career in the football industry, understanding the phenomenon of fan engagement can offer an invaluable inside edge. Viewed through this lens, to say fan engagement matters is an understatement. So while the extremely wealthy club owners made the deal (the players themselves reportedly had no voice in the Super League’s formation and some criticised it), the ultimate say rested with the sport’s four billion fans all over the globe. Within days, nearly every club had pulled out and apologized for participating in the project. After the announcement of the behind-closed-doors brokering of a Super League made up of the continent’s most elite clubs, which looked set to disrupt, if not destroy, current leagues and cups, fans revolted - and prevailed. There’s no better evidence of the power of football fans than the recent collapse of the European Super League.
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